Pengaruh Public Relation, Sales Promotion, dan Corporate Social Responsibility (CSR) Terhadap Keputusan Pembelian dengan Reputasi Sebagai Variabel Mediasi Pada PT Semen Padang

  • Mayesti Furi Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
  • Tiara Turay Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas
Keywords: Public Relations, Sales Promotion, Corporate Social Responsibility (CSR), Reputation, Purchasing Decisions, Reputasi, Keputusan Pembelian

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Published
2025-07-31