KEPUTUSAN PEMBELIAN WEBROOMING BERDASARKAN TECHNOLOGY ACCEPTANCE MODEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ANDALAS

  • NOFRI YENDRA S1 MANAJEMEN UNIDHA
  • Robby Dharma S1 MANAJEMEN UNIVERSITAS PUTERA INDONESIA
DOI: https://doi.org/10.47233/jppisb.v5i1.2610
Keywords: ease of use, usefulness, attitude toward use, actual use, webrooming purchasing decisions, kemudahan penggunaan, kemanfaatan, sikap terhadap penggunaan, penggunaan nyata, keputusan pembelian webrooming

Abstract

Abstract

 

The purpose of this study was to determine the influence of ease of use, usefulness, attitude toward use, and actual use on webrooming purchasing decisions among students of the Faculty of Economics, Dharma Andalas University, Padang. The study sample of 184 students was determined using the Cochran formula. Data collection methods included documentation studies, surveys, and questionnaires with a Likert scale through field research. All research data met all instrument tests and classical assumptions. Data analysis used multiple linear regression. The results of the t-test and F-test at the 5% significance level indicate that the independent variables of usefulness, attitude toward use, and actual use have a significant positive effect on webrooming purchasing decisions, both partially and simultaneously, except for the variable ease of use, which has a significant negative effect on webrooming purchasing decisions.

 

 

Abstrak

Tujuan  penelitian mengetahui pengaruh kemudahan penggunaan, kemanfaatan, sikap terhadap penggunaan dan penggunaan nyata terhadap keputusan pembelian webrooming  pada mahasiswa Fakultas Ekonomi Universitas Dharma Andalas Padang.  Sampel penelitian 184 orang ditentukan memakai formula  Cochran.  Metode pengumpulan data menggunakan studi dokumentasi, survei  dan  angket  dengan skala Likert melalui field research. Semua data penelitian memenuhi semua uji instrumen dan uji asumsi klasik.Teknik analisis data menggunakan regresi linier berganda.  Hasil  uji t dan uji F pada tingkat signifikansi 5% menunjukkan bahwa  variabel bebas kemanfaatan, sikap terhadap penggunaan dan penggunaan nyata berpengaruh positif signifikan terhadap keputusan pembelian webrooming secara parsial dan simultan  kecuali variabel kemudahan penggunaan berpengaruh negatif signifikan terhadap keputusan pembelian webrooming.

 

 

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Published
2026-06-15
How to Cite
YENDRA, N., & Dharma, R. (2026). KEPUTUSAN PEMBELIAN WEBROOMING BERDASARKAN TECHNOLOGY ACCEPTANCE MODEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ANDALAS. Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya, 5(1), 76-84. https://doi.org/10.47233/jppisb.v5i1.2610
Issue
Vol 5 No 1 (2026): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Section
Articles

Copyright (c) 2026 NOFRI YENDRA, Robby Dharma

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